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A guide to New York, London, Milan and Paris Fashion Weeks

When I was a fashion journalism student, we were encouraged to “blag” our way into invite-only catwalk shows, using whatever cunning wiles we could. Flirting with doormen, or pretending we were Voguettes, was par for the course. These days, things are more sophisticated. Last week, Vermont students, Remy Renzullo and Becca Shumlin, hacked into seating plans for hot-ticket shows at New York Fashion Week, which begins tomorrow and kicks off a month of catwalk collections over four fashion capitals. Positioning themselves in prime spots usually reserved for fashion glitterati at shows including Alexander Wang and Preen, the feisty pair were soon discovered and struck off the guest lists. You have to admire their bottle. For undeterred bluffers, here is our low-down on the shows to see, names to drop and disguises to don for each city.

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Brand profile: street-wear label Superdry

'Extremely… dry…,” enunciates my friend, deciphering the oriental text on the fluoro-orange shop sign. “Ah, Superdry,” she reiterates, reading the English translation beneath. “Funny name. What are the clothes like?” Muttering something about “street wear” and “trendy Japanese brand”, I swiftly usher her onwards, lest she queried me further, rumbling my super-sized vacuum of knowledge.

Consumer ignorance about this slow-burn label is a conscious tactic on Superdry’s part. It is one of the fastest-growing women and menswear brands in the UK, has a strong international presence, counts Kate Moss and David Beckham as fans, and will float on the stock market this spring – but you won’t hear it from them.

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Newsflash

Milan - If any label seems ready to ride out the luxury recession it may well be family-owned Missoni, whose back to the nest luxury show staged Thursday, Feb. 26, in Milan seemed the right aesthetic response to the current economic blues.

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